Course curriculum

  • 1

    #1: Setup

    • What We'll Work On

    • Creating A New Business Manager

    • Creating An Ad Account

    • Connecting A Facebook Page

    • Connecting An Instagram Account

    • Creating A Tracking Pixel

    • Setting Up A Payment Method

    • Business Manager Walkthrough
  • 2

    #2: Tracking

    • What We'll Work On

    • Adding The Base Pixel To ClickFunnels

    • Adding The Base Pixel To Kajabi

    • Adding The Base Pixel To WordPress

    • Adding The Base Pixel To Kartra

    • Adding The Purchase Event Code
  • 3

    #3: Custom Audiences

    • What We'll Work On

    • Warm Vs Cold Audiences

    • Creating A Custom Website Audience

    • Creating A Customer List Audience

    • Creating A Video Views Audience

    • Creating A Page Engagement Audience

    • Creating An IG Engagement Audience
  • 4

    #4: Creatives

    • What We'll Work On

    • The Story

    • The Ad Copy

    • Image Ads

    • Video Ads

    • Retargeting Ads
  • 5

    #5: Going Live

    • What We'll Work On

    • Understanding Campaign Objectives

    • Targeting Colder Audiences

    • Ad & Ad Set Guidelines

    • Importing Your Campaign Templates

    • Editing Your Ad Sets

    • Editing Your Ads

    • Cloning Ad Sets & Ads

    • Going Live
  • 6

    #6: Optimize

    • What We'll Work On

    • Understanding The Ads Dashboard

    • Monitoring Your Ads

    • Metrics That Matter

    • Filling In Your Funnel Scorecard

    • When Your Ads Aren't Converting

    • When To Raise Your Budget
  • 7

    BONUSES

    • The Audience Vault - Your List Of Influencers You Can Target With Your Ads

    • Bonus Lesson: Lookalike Audiences

    • Free Traffic Strategies - How To Get Seen: The Visibility Formula

    • Free Social Media Strategies

    • Video Ad Scripts

    • The Paid Traffic Toolkit

    • Ad Swipe Copy